Today’s Hypothesis: Mobile or Perish

Hypothesis: Uninstalling the mobile app for a platform (e.g. Facebook) makes it far less likely for you to visit the platform overall – i.e. your visits to the platform per week don’t completely shift to your computer, but decline overall.

Ergo, your mobile app is critical to your platform’s success, if not its very survival.

Let’s measure this!

Photo credit

Published by


Husband. Father. Proud Virginia Tech alum. Software Developer. Hardware Whisperer. Amateur Radio operator. Motorcyclist. Coffee lover. Stuff.

2 thoughts on “Today’s Hypothesis: Mobile or Perish”

  1. I think you are assuming that the mobile app experience for your service is at least as good as the web version. Unfortunately that isn’t always the case.

    In general I’d lean in favor of your hypothesis. I’m curious how you plan to measure it though.

    Liked by 1 person

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s